Guidance and Discipline Issues in the Early Education Essay

Children who come from a lower economic background have a much greater disadvantage than other children. Early childhood represents a particularly important time to target children’s risk of behavior problems through proper guidance and discipline. There is a great need for preschool classrooms where processes are able to support a young child’s emotional and behavioral development. Low-income children who attend a lower quality preschool do show an emotional and behavioral adjustment and are placed at a substantially greater risk in the long run (Magnuson, & Waldfogel, 2007). This shows us that even though the intentions to teach the child where there, we may be doing more harm to the child then help. It is imperative to learn whether interventions that target social-emotional development in preschool can avert the risk of higher behavior problems among low-income children while also supporting their emotional, behavioral, and academic adjustment. Children who are exposed to a wide range of psychosocial stressors such as living in a poor neighborhood are at a greater risk for developing emotional and behaviors issues. These children also have minimal access to mental health services (Fantuzzo et al. , 1999). Early childhood is quite possibly the most important time to target children’s risk of behavior problems. Evidence regarding the onset of behavior problems as early as toddlerhood is mounting. With this evidence, it suggests that the earlier the intervention is conducted there is a better chance for a more positive result. The goal is to reduce the early childhood behavior issues while preparing the children for school readiness. In order to do this, preschool classrooms have become increasingly important. Approximately 67% of young children in the United Stated are enrolled in center-based or non-relative care prior to enrollment in kindergarten (Innes, Denton, & West, 2001). If children from ethnic and minority groups are less likely to be enrolled in a beneficial program, the gap in education may be widened. Children who spend less time in beneficial programs and attend lower-quality programs do not receive the benefit that preschool is intended to give. The experience of a high quality preschool may narrow the racial and ethic gaps, if children from minority groups are more likely to be enrolled and spend more time in them. When it comes to preschool programs and ethic gaps in school readiness, there is shown to be a difference in racial diversity of school readiness. It is shown that a child who attends a quality center or preschool program is more ready to learn upon entering school. These children are much more likely able to know what is expected as far as behavior in the classroom. These children are given the skills in classroom guidance that they needed prior to entering elementary school. However, since not all preschools are of high quality and there are differences in the type and quality of programs, not all children are receiving the benefit. According to Magnuson and Waldfogel, black children are more likely to attend preschool than white children, but may experience lower- quality care. Hispanic children are much less likely that white children to attend preschool. (Magnuson & Waldfogel 2005) The best estimates of the effects of early childhood care and school readiness note that these programs enhance children’s cognitive development and academic skills.

The Image of the Mother in Langston Hughes’ “Mother to Son”

As a child of the early twentieth century, Langston Hughes endured trying times. Hughes and his mother lived most of their lives in poverty. As a young teen, Hughes began writing poems about the world he saw through his eyes – a world of racial segregation and prejudice. This was the basis of many of his poems, and it was these poems that allowed him to influence the Harlem Renaissance. To him the image of the African American family is centered on the mother.The mother is the point around whom everything about the family revolves. She is indeed the epitome of the African proverb or specifically the Akan proverb that says:† The death of a mother marks the end of one’s family†. It is this image that permeates through Langston Hughes poem, â€Å"Mother to Son†. Although sometimes the father may share this role that the mother plays in the African American family structure, as portrayed in for example the movie â€Å"Pursuit of Happyness†, it is q uite rare.Single parenthood here is more often than not, about the mother who has been pushed into this horrible situation probably due to her husband’s imprisonment for one crime or the other, the sheer neglect of his family or his demise which might have been as a result of drug use or gun fights. A closer look at the poem reveals that in the African American family structure, not only is the mother mostly a single parent who is saddled with the financial burden of the family needs, but she is also a counsellor or a very strong motivational figure; she uses her experiences in life to guide the growth of her children.In the poem â€Å"Mother to Son† just as the title suggests, it is a mother's advice to her son. The words of this poem offer strong encouragement and a sense of hope in a harsh world. Her words offer a positive outlook despite the difficult climb. At one point, the tone changes as it becomes a bit sarcastic – she mentions that things get â€Å"ki nder† (kind of) hard, when actually it has been worse than she makes it sound. It appears as if she does not want her son to see so much of the bad, but to simply focus on what was yet to come.Life has not been a â€Å"crystal stair† for her, yet suggesting to him that those difficulties are, if not ultimately surmountable, at least worth struggling against and she is telling her son that it will not be easy for him either, but not to give up. Again, she is a disciplinarian and a â€Å"pastor† who ensures that her children grow both physically and spiritually into well accepted people in their society.She believes in the verse â€Å"Train  up a child the way he should go and when he is old, he will never depart from it†. She does not spare the rod when it becomes necessary. After describing the staircase of her life, the mother addresses the son by saying that he should not sit down or fall down just because his staircase is hard to climb. In the motherà ¢â‚¬â„¢s eyes, the son should never give up. Instead he should see her as an example because it wasn’t easy for her, but she never gave up. In the poem she says: So boy, don’t you turn back.Don’t you set down on the steps ‘Cause you finds it’s kinder hard. Don’t you fall now ____ For I’se still goin’, honey, I’se still climbin’, And life for me ain’t been no crystal stairThe mother again is a teacher; she trains her children even to the point of career choice. At only twenty years of age, Hughes wrote the poem â€Å"Mother to Son†. The poet's â€Å"mother,† who speaks in the voice of the African- American teaches him he need not abandon that tradition in order to write poetry. All poetry, she says, need not be about â€Å"crystal stairs. † It can have â€Å"tacks† and â€Å"splinters† in it, â€Å"and places with no carpet on the floor.†It need not conform to white c onventions in either form or subject — it can be â€Å"bare†Ã¢â‚¬â€œyet it need not ignore those conventions if they can be of use (In fact, the line, â€Å"And life for me ain't been no crystal stair† is written in iambic pentameter, the most traditional of English poetic meters). The poet discovers, from listening to his mother-muse, a way to bring the African-American experience into poetry. He finds a way to move forward, to keep climbing.We can read in this poem, then, a kind of metaphor for the young poet's artistic coming of age. From his â€Å"mother† he learns the value and power of his vocation. He hears in her song his own voice which is to serve as the source of inspiration or the starting point of his poetry career. Obviously, through his many literary works, Hughes sought to build up his community (family) of African-Americans by instilling in them a sense of pride and triumph.This theme was frequently applied to his works as he wrote to enc ourage his readers to fight the battle against racism. In this poem as represented by the mother, he had hopes of somehow making a difference, a difference in which the world could change from its biased ways. One may be distracted by â€Å"tacks† and â€Å"splinters† such as racial discrimination and sometimes circumstances may appear â€Å"Bare† but he must †¦Ã¢â‚¬Å".

Capital Punishment Should Be Abolished

Points to remember before you participate in this disuccsion: * Assume, you one of the member of a real group discussion. * Take the initiative to participate and contribute your thoughts. * Express your positive attitude towards providing the solution. | |   | | | In my opinion instead of banning Capital punishment, frequency of capital punishment should be brought to minimum. It should be strictly applied in case of Rape & murder (mass murder) because nobody has given him right to destroy somebody's life and they should fear every now and then that this crime will not be tolerate rapist and murderers.But not for robbery or other low level crime because you can earn your wealth again ; 10-15 year of imprisonment will give him good lesson. | | | |   | | | â€Å"An eye for an eye a tooth for a tooth† which we all today known as capital punishment. I think it should not be banned. Though this form of punishment is inhuman and cruel, there is no other alternative but to enfor ce it. Just as one removes a rotten apple to save the basket full of apples, similarly we must get rid of the unwanted elements so that we can preserve the society. | |   | | | Hi, I think capital punishment should not be banned. Criminals are all their way to go beyond the unexpected mark. Once they are being left or being ignored at, they may cause a massive genocide. Second thing is that they will not have any fear for any punishment which may lead to increase in crime in the society and will hinder in social harmony and social peace. | | |   | | | According to me capital punishment should not be banned. Criminals think that they will be threw into the prison if they commit any crime.There is no mistake in their thinking because the rules of the INDIAN CONSTITUTION had made like that. They don't bother about jail although the punishment time is either 7 years or 14 years because jails are like their vacation spots. (example in the case of kasab). This is one of the reason for increasing in crime rate. But If India had followed the concept of capital punishment there would be no Mumbai attacks, no murders, no kidnappings. The fear of death (because of capital punishment) should shiver the criminals for thinking of crime. Then India absolutely can be peaceful country. | |   | | | According to me capital punishment should be given to every criminal who has committed a crime. By giving capital punishment to every criminal and it becomes a lesson for them and they possibly think about that what they are doing. For this govt has to take strict actions and make our India crime-less country. | |   | | | If it is abolished then our society will in trouble, today, not so much but still criminals have fear of capital punishment if its take back by GOVT the the courage will increase in criminals and they will do crime fearless.So my suggestion when any body do crime like murder, rape, robbery then we must give capital punishment hardly such kind of people becau se nobody have rights for killing other people. | | |   | | | I think capital punishment should not be banned. As said by many persons who are we to take the life of others, we means civilization where this law of capital punishment has not come from sky but majority of our country men and women voted for capital punishment to prevail and if you are living in this country you are accepting the law and in law capital punishment also comes. Capital punishment should not be abolished rather our government should think about it n emphasize on it. Capital Punishment should be given to those who have done heinous crimes like murder. There must be fear in the mind of people then only we can get healthy atmosphere to live. It will reduce the crime rates in the countries otherwise we will have our newspaper full of crimes in the future as we have now. So to get rid of these things I think Capital punishment should not be abolished. I appreciate opinions coming from different people but cap ital punishment is not punishment at all, it is revenge in its good form as people think. Punishment is, no matter how unimaginable the crime is or whether we are bound by sentiments or not is scientifically a procedure to correct mind of CRIMINAL. Whether a person killed thousands or not is unrelated as Punishment talks about correction and not past, if we talk about past don't call it PUNISHMENT it is revenge only! Secondly law is going thousands of years back when religion and psychology are going into future.People think more massive crimes a person commits the more punishment he deserves because we cannot bear the end results at all, true but the fact is that society uses two opposites GOOD and BAD. GOOD should be victorious over BAD, but terrible crimes like mass murders, rapes, burning people, children etc. Are committed by mentally insane people. No normal person has desire or interest or energy or even thought will ever come, so we are biologically safe first! People like T eresa, Jesus have inherent traits that make them peaceful. Ok they might have conscious will but they did not use it because they need not.On other hand criminals need to use additional will and change their mind from instincts and urges and this is not called REAL GREAT! psychopaths are born with distorted mind, is it their fault? They have no emotion called love. Love comes from brain. If any one has doubt they can just observe whether emotions are made with hands or come from within us without effort. If so a person who cannot love humanity has fault in nervous system. If a person takes anesthetic will he get pain? Still the person may remain wide awake with no pain in part injected with anesthetic.On similar lines criminals know what they are doing (barring a few who are completely mad and insane and do not know reality) but cannot feel love or empathy just like anesthetic REMOVES PAIN. So one second assume we are not born with this EMOTION or this emotion is minimal? One can te ll their own answers? |   | | Well, capital punishment in India is given in â€Å"the rarest of rare cases†. This includes. Raging war against the nation, murder abetting the suicide of a child or insane person and likewise. If this is so then why delay in the case of Ajmal Kasab and Afjal guru? Hadn't they have done this offense?They came, butchered our democracy, plundered Indian lives and mystically send a message to our netas and babus and obviously to us we'll iterate this. What can you do? Don't you think this is a derogatory to our democracy, to our so-called cultured society and to our crippled law. I think trialing these guys is a totally a waste of our money and time. Just hang these guys till death because these lunatics don't have respect to the lives of innocents. So, why to have mercy on them. I vehemently appeal to our netas and babus not to test our patience and provide them capital punishment.I admit there should not be any trial to these guys, just directl y hang them, and I also appeal to our law-makers to bring the case of rape in this jurisdiction. |   | | Hi, ‘m Sukanta. I have already written my view here long day back. But I think some people didn't get my point or didn't read my opinion . People like Anuradha, commented on 31st March (plz dont take it in a negative way) , I think are not practical and live in a fantasy ideal world, where (they think) if you forbid a person not to do crime, just listens to you and stop doing crime. Ok.To you all such persons, I am putting few questions again. Please answer straightly, not in a round about way and without repeating idealistic writings like â€Å"we should kill†¦. â€Å", â€Å"then whats the difference between them and the judges† etc. My questions are- 1 ) Tell me just one way to change the minds of people like Kasav, Daud Ibrahim, Afjal Guru and so on or how can you kill the crime within them ? 2 ) How can you be sure enough that they wont do any crime aga in ? 3 ) How can you be sure that farther no plane will be hijacked demanding their release ? ) Who will bear the cost of super expensive foods and security ( as Kasav is getting right now )? 5 ) Can you think of any other punishment if your father/ mother/brother/sister or your boy friend/ girlfriend / wife/husband will die in such a horrific incident ? If so, then plz mention the punishment you would like to give them . Thank you. | | | Hey people, in India where I live (Chandigarh) crime rate is increasing by the clock, and I believe there might be equal number of capital punishments, well its not like that punishment is given when the accused are caught and proved guilty.Firstly, getting through this phase is very difficult, and even if the accused is punished of ‘ Daffa 302 ‘ the hanging is not made. There has not been a single hanging since 2004 in India. Well, with this attitude I reckon the criminals would not be afraid of the system. Well, Capital punishments is virtually abolished !. |   | | As per my perception, capital punishment is only on papers in India right now, as it is clear from the fact that Indian courts have sentenced near about 29 death sentence in last decade out of which only one person has been executed till date and the remaining are just on papers.In a recent judgement given by Session judge, kathua (j&k) in which six out of seven accused were granted death penalty (seventh one has already expired) but as is the condition prevalling in india, this sentence is also just on paper, to execute them is too hard on the part of concerned authority. Apart from that afzal guru has been awarded capital punishment since 2006. But till date there is no execution of that sentence because execution of afzal guru is now only a question of executing a crimnal, but a senstive poltical issue.Various neferous poltical beaurecrates in India and especially in kashmir are earning there bread on this vary issue ana centre is also aware of t he fact that if afzal guru is hanged during there tenure, there poltical graph would come down in kashmir by a fair amount. So we can say that if person who have been granted death sentence are not hanged and if the sentence awarded to them is just on paper, then what is the fun of awarding this sentence, it's better that it should be banned now. Dear friends, I believe that for the sake of saving few criminals we cannot let hundreds and thousands of innocent people to die. Even if we have to take strict action against them, even if it is a capital punishment we shold come forward and support it. We have seen that due to the lack of proper and strict actions, thousands of innocent people are raped and murdered every year and the criminals walk freely without any fear of getting punishment. As one of my friend took the example of saudi Arabia, We can also make India a safer and better place to live with the imposition of capital punishment. |   | |Capital punishment must not be rem oved because i think it is the right way to give lesson to other criminals that his crime may lead him to death many peoples had written the sayings â€Å"kill the crime not the criminals† but they had not mentioned the way to do that. Shall we start appointing â€Å"MAHATMA BUDHH and swami vivekanand† instead of police? â€Å"Tit 4 Tat† is fit here†. i want to ask the people asking for mercy that if a convict kills your most loving one then also u will ask the honorable judge for showing mercy to him†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ And for them i want that they must watch the movie â€Å"A WEDNESDAY†Ã¢â‚¬ ¦Ã¢â‚¬ ¦. From my perspective, capital punishment should not be abolished as it will definitely help us to create a sense of fear in the minds of criminals. â€Å"Kill crimes not criminals† is a marvelous proposal but those stand for this theory should clarify how it can be put into practice. In order to save the innocent people from being puni shed, I strongly feel that, all loopholes in the judicial system should be closed. Only capital punishment awarded to hard-core criminals can set an example for other like minded persons and help the polity to bring down the whopping number of ever increasing criminal deeds.One more point, those liberal minds, who shed tears for the criminals must taken into account the pathetic state of the victims. Moreover, countries with stringent criminal and judicial systems always show a decreasing trend in such heinous acts as murder and theft. Take the example of Saudi Arabia where Islamic code of law is strictly implemented, the number of such dubious crimes are very low there. So capital punishment should be there in the larger interest of the country at least as a ‘necessary evil'. |   | | I do not think that capital punishment is the only solution to decrease crime in the society.Already there are many cases are still pending and our judiciary and government is sleeping. Todays in lakhs court cases are pending and the accused are moving freely without any problem. In my view govt should make a strict rules against accused and finalised their case only in six months and give a hard punishment without capital punishment. | Hi everyone. I totally agree that capital punishment should be given, if a person have committed any heinous crime, but before that a transparent investigation should be done.Today most of the time main culprits (usually people with huge amount of money) uses poor as their weapon and commit heinous crimes and cannot ever get caught, because they bribe everybody and every system, and not only this they bring out false proofs against that poor guy and thus that poor fellow becomes victim. And our judiciary give punishment to that poor as it depends on proofs, doesn't matter however false it may be. I just want to ask why the poor became victim, just because he was poor or he has just trusted somebody? Capital punishment should be given to th at criminal who has shadowed himself and used a poor person as his weapon.Indeed he should be hanged. |   | | I agree with the statement ‘we should kill crime not criminals'. But how can the crime be reduced without this type of punishment. It is not possible to create an awareness so that the criminals move away from the crime. We can take the example of the terrorist itself. Providing awareness doesn't seems to create any alteration in their minds. So in my opinion,only way would be the capital punishment. Punishment should be meant to leave a message of fear in the hearts of whoever trying to commit a brutal crime. This fear can obviously prevent them doing brutal crimes.As my friend said earlier,over 30 countries have abolished capital punishment and do not have any increase in crime. But at the same time it have not shown any decrease in rate. Whereas in countries having strict capital punishment have low crime rates. If regarding the punishment of innocent,its up to ju diciary. They have been shown guilty in front of judiciary. Thats why they are been given punishment like dat So in my opinion,capital punishment should not be abolished |   | | Hi everyone. A very good line said by Priya â€Å"We should kill crimes, not criminals†. I'm agree with this line.It is the best way if we are able to kill crimes without killing criminals. This could be possible only when there is stringent law and people are abide by the laws. But if there is need to kill criminals to reduce crime then it's also quite fair option. We should follow â€Å"Tit for Tat Policy†. Those who have committed heinous crimes like murder, rape and the politicians who have cheated our country and the people should be given capital punishment immediately. These types of person doesn't deserve to get a place in our society. |   | | I think for some crime capital punishment should be there.In India, people are not respecting laws any more. Whether he is a rich guy or poor . They some how have started believing that they will escape from arms of law. If we take the case of Jessica or Priyadarshini Matto, in both cases judgement took so many years by that time criminals were roaming freely in the society. What is guarantee that these people will not engage in any other crime? In US capital punishment is allowed and people over there are more disciplined just because the laws are so stringent. In India also present day situation is so horrible that strictness is need of the hour. . Every human vll enjoy the freedom at the most of all side provided to him until n unless there are no strict rules. !. |   | | I m completely satisfied with kapil you can not let criminals to be in a state of fearless after commiting crime. Capital punishment should not be banned. One who is guilty shud be punished and if his/her crime goes beyond limit then he/she is worthy of capital punishment. By doing so we can reduce crime rates. These are ‘rakshax' and capital punishment is there ‘vadh'. |   | | According to me, capital punishment should not be abolished. here is no reason to save the life of such a person who is a cause of misery and fear in society. capital punishments are not meant for small crimes. If the crime committed is not intense they are punished in terms of fine and imprisonment. if they are to improve themselves, they would definitely do that by this. if people go to extent of murdering or other criminal activities, they are definitely becoming violent and has no fear of law. such a criminal is sure to do many more harms to society and the nation as a whole. No nation need such criminals and so this world is not a place for them.   | | We should kill crime and not criminals†¦ I agree.. But how can we kill crime in our society? It is possible only by killing the culprits.. A punishment should serve as a shuddering example for others thus preventing them from doing anything unfair.. I strongly believe that India should become a more disciplined country like Singapore where a small mistake like spitting in the roadside can lead to heavy fines.. In short,our Government should take steps to take stringent measures towards anything | We should kill crime and not criminals†¦ I agree.. But how can we kill crime in our society?It is possible only by killing the culprits.. A punishment should serve as a shuddering example for others thus preventing them from doing anything unfair.. I strongly believe that India should become a more disciplined country like Singapore where a small mistake like spitting in the roadside can lead to heavy fines.. In short,our Government should take steps to take stringent measures towards anything unfair,whoever be the culprit,be it an ordinary person or one of our much respected ministers.. Purify our country†¦. |   | | only if the punishments are severe, crimes will get reduced. lse, we could find none other way to protect ourself from crimes . . . so i a m strongly agree with that capital punishments are to be booned . . . . . . . . . . . . . . . |   | | Have a good day to All , This is Vimal. According to my view capital punishment is the only solution to reduce the crime rates. Because i have an evidence not only me all of us knew this. Countries like Dubai Saudi Arabhiya the crime rates are very less only because of severe punishments , and capital punishments for most of the crimes. killing the criminals only kills the crime. unless crime will not be killed. To have a healthy country we should reduce the crime. o reduce crime capital punishment should be needed|   | | Criminals have no right to take aways someone's smile n if they are guilty of affecting someone's life then they are worthy to go through such similar pain. May be the fear of going through the same might stop them doing something brutal. Relieving them from capital punishment is alleviating them for going for wrong doings. | Crime is everywhere. In our neighbo rhood, in the neighboring state, wherever we look, we find criminals and crime. Criminals have become a part of our daily lives. Does this mean we let them be the darkness of our society?No, definitely not. Eliminating crime and criminals is our duty, and we cannot ignore it. Getting the rightly accused to a just punishment is very important. I do not advocate death penalty for everybody. I support death penalty because of several reasons. Firstly, I believe that death penalty serves as a deterrent and helps in reducing crime. Secondly, it is true that death penalty is irreversible, but it is hard to kill a wrongly convicted person due to the several chances given to the convicted to prove his innocence. Thirdly, death penalty assures safety of the society by eliminating these criminals.Deterrence means to punish somebody as an example and to create fear in other people for the punishment. Death penalty is one of those extreme punishments that would create fear in the mind of any sa ne person. Capital punishment should be abolished Critics of capital punishment put forward several arguments. 1. The application of the death penalty is so arbitrary that it violates the Eighth Amendment's prohibition against cruel and unusual punishment. Justice Harry Blackmun claims there is an irreconcilable conflict between two requirements in capital sentencing.On the one hand, the Eighth Amendment demands that sentencing discretion in capital cases be structured according to fixed, objective standards to eliminate arbitrariness and discrimination. On the other hand, there is a humanitarian requirement that sentencing discretion be flexible enough to permit sentencers to individualize justice by taking mitigating circumstances into account that might justify a sentence less than death. 2. The death penalty discriminates against racial minorities and the poor. Statistics show that the death penalty is administered in a selective and racially discriminatory manner. 3. The eath p enalty doesn't deter crime. 4. The death penalty costs taxpayers more than life imprisonment. 5. The inevitability of factual, legal, and moral errors results in a system that must wrongly kill some innocent defendants. 6. Public support for the death penalty diminishes substantially when the public is fully informed about the penalty, the alternative of life imprisonment without parole, and the consequences of the death penalty. Capital punishment should not be abolished Proponents of the death penalty make arguments centering around the justifications of fairness, retribution, deterrence, economy, and popularity. . The death penalty isn't arbitrary. In Gregg v. Georgia (1976), the Supreme Court ruled that the death penalty isn't cruel and unusual punishment and that a two-part proceeding — one for determining innocence or guilt and one for determining the sentence — is constitutional. Any conflicts between eliminating arbitrariness and allowing sentencers to individu alize justice can be resolved, according to Justice Scalia, by dispensing with the requirement that sentencers consider an array of mitigating circumstances. . The death penalty isn't discriminatory. In McCleskey v. Kemp (1987), the Court held that statistical evidence of racial discrimination in death sentencing can't establish a violation of the Eighth or Fourteenth Amendments. To win an appeal under the equal protection clause of the Fourteenth Amendment, the Court requires an appellant to prove the decision makers in his or her case acted with intent to discriminate. 3. Executions deter would-be criminals from committing crimes. 4.It is cheaper for the government to kill murderers than to keep them in prison for the duration of their lives. 5. The few mistakes that are made in carrying out the death penalty are offset by its crime prevention and economic benefits. 6. Polls show the vast majority of Americans favor the death penalty for murderers. 7. Society has a moral right to punish the most violent criminals by taking their lives. Some violent criminals are vile, wicked persons who deserve to die. Evaluating the debate over capital punishmentA substantial body of empirical studies shows that the administration of capital punishment is arbitrary, that the costs of trials and multiple appeals make the death penalty more expensive than housing an offender in prison for life, that the death penalty does not deter violent crime, and that during the twentieth century more than 400 people were erroneously convicted in capital cases. Although the Supreme Court denied the racial discrimination argument in McCleskey v. Kemp, statistical evidence supports the claim that the burden of capital punishment falls upon the poor and the underprivileged.Studies show that a disproportionate number of individuals sentenced to death are members of minority groups and that nearly all individuals on death row are indigents. The argument that the death penalty should be retaine d because the majority of the people in the United States want it, equates the numbers in support of a position with the correctness of it. The rightness or wrongness of the death penalty logically is neither helped nor hindered by the numbers in support. Opinions don't logically equate to factual knowledge.Deciding whether or not society has a moral right to take the lives of murderers and other violent criminals requires a value judgment. In support of their position, proponents of the death penalty cite the Judeo-Christian tradition of â€Å"eye for eye, tooth for tooth. † Opponents counter by emphasizing New Testament admonitions to â€Å"turn the other cheek† and â€Å"to love thy neighbor. † In a Nutshell Yes| No| 1. Financial costs to taxpayers of capital punishment is several times that of keeping someone in prison for life. 2. It is barbaric and violates the â€Å"cruel and unusual† clause in the Bill of Rights. . The endless appeals and required additional procedures clog our court system. 4. We as a society have to move away from the â€Å"eye for an eye† revenge mentality if civilization is to advance. 5. It sends the wrong message: why kill people who kill people to show killing is wrong. 6. Life in prison is a worse punishment and a more effective deterrent. 7. Other countries (especially in Europe) would have a more favorable image of America. 8. Some jury members are reluctant to convict if it means putting someone to death. 9.The prisoner's family must suffer from seeing their loved one put to death by the state, as well as going through the emotionally-draining appeals process. 10. The possibility exists that innocent men and women may be put to death. 11. Mentally ill patients may be put to death. 12. It creates sympathy for the monstrous perpetrators of the crimes. 13. It often draws top talent laywers who will work for little or no cost due to the publicity of the case and their personal beliefs against t he morality of the death penalty, increasing the chances a technicality or a manipulated jury will release a guilt person. 4. It is useless in that it doesn't bring the victim back to life. | 1. The death penalty gives closure to the victim's families who have suffered so much. 2. It creates another form of crime deterrent. 3. Justice is better served. 4. Our justice system shows more sympathy for criminals than it does victims. 5. It provides a deterrent for prisoners already serving a life sentence. 6. DNA testing and other methods of modern crime scene science can now effectively eliminate almost all uncertainty as to a person's guilt or innocence. 7.Prisoner parole or escapes can give criminals another chance to kill. 8. It contributes to the problem of overpopulation in the prison system. 9. It gives prosecutors another bargaining chip in the plea bargain process, which is essential in cutting costs in an overcrowded court system. | Overview/Background The United States remains in the minority of nations in the world that still uses death as penalty for certain crimes. Many see the penalty as barbaric and against American values. Others see it as a very important tool in fighting violent pre-meditated murder.Two things have once again brought this issue to national debate. One is the release of some highly publicized studies that show a number of innocents had been put to death. The second is the issue of terrorism and the need to punish its perpetrators. Yes ? Financial costs to taxpayers of capital punishment is several times that of keeping someone in prison for life. Most people don't realize that carrying out one death sentence costs 2-5 times more than keeping that same criminal in prison for the rest of his life. How can this be?It has to do with the endless appeals, additional required procedures, and legal wrangling that drag the process out. It's not unusual for a prisoner to be on death row for 15-20 years. Judges, attorneys, court reporters, c lerks, and court facilities all require a substantial investment by the taxpayers. Do we really have the resources to waste? ? It is barbaric and violates the â€Å"cruel and unusual† clause in the Bill of Rights. Whether it's a firing squad, electric chair, gas chamber, lethal injection, or hanging, it's barbaric to allow state-sanctioned murder before a crowd of people.We condemn people like Ahmadinejad, Qaddafi, and Kim Jong Il when they murder their own people while we continue to do the same (although our procedures for allowing it are obviously more thorough). The 8th Amendment of the U. S. Constitution prevents the use of â€Å"cruel and unusual punishment†. Many would interpret the death penalty as violating this restriction. ? The endless appeals and required additional procedures clog our court system. The U. S. court system goes to enormous lengths before allowing a death sentence to be carried out. All the appeals, motions, hearings, briefs, etc. onopolize much of the time of judges, attorneys, and other court employees as well as use up courtrooms & facilities. This is time & space that could be used for other unresolved matters. The court system is tremendously backed up. This would help move things along. ? We as a society have to move away from the â€Å"eye for an eye† revenge mentality if civilization is to advance. The â€Å"eye for an eye† mentality will never solve anything. A revenge philosophy inevitably leads to an endless cycle of violence. Why do you think the Israeli-Palestine conflict has been going on for 60 years?Why do you think gang violence in this country never seems to end? It is important to send a message to society that striking back at your enemy purely for revenge will always make matters worse. ? It sends the wrong message: why kill people who kill people to show killing is wrong. Yes, we want to make sure there is accountability for crime and an effective deterrent in place; however, the dea th penalty has a message of â€Å"You killed one of us, so we'll kill you†. The state is actually using a murder to punish someone who committed a murder. Does that make sense? Life in prison is a worse punishment and a more effective deterrent. For those of you who don't feel much sympathy for a murderer, keep in mind that death may be too good for them. With a death sentence, the suffering is over in an instant. With life in prison, the pain goes on for decades. Prisoners are confined to a cage and live in an internal environment of rape and violence where they're treated as animals. And consider terrorists. Do you think they'd rather suffer the humiliation of lifelong prison or be â€Å"martyred† by a death sentence?What would have been a better ending for Osama bin Laden, the bullet that killed him instantly, or a life of humiliation in an American prison (or if he was put through rendition to obtain more information). ? Other countries (especially in Europe) would have a more favorable image of America. It's no secret that anti-Americanism is rampant around the world. One of the reasons is America's continued use of the death penalty. We're seen as a violent, vengeful nation for such a policy. This is pretty much the same view that Europeans had of America when we continued the practice of slavery long after it had been banned in Europe. Some jury members are reluctant to convict if it means putting someone to death. Many states require any jury members to be polled during the pre-trial examination to be sure they have the stomach to sentence someone to death before they're allowed to serve. Even if they're against the death penalty, they still may lie in order to get on the panel. The thought of agreeing to kill someone even influences some jury members to acquit rather than risk the death. Some prosecutors may go for a lesser charge rather than force juries into a death-or-acquit choice.Obviously, in all these situations, justice may not b e served. ? The prisoner's family must suffer from seeing their loved one put to death by the state, as well as going through the emotionally-draining appeals process. One victim's innocent family is obviously forced to suffer from a capital murder, but by enforcing a death sentence, you force another family to suffer. Why double the suffering when we don't have to? ? The possibility exists that innocent men and women may be put to death. There are several documented cases where DNA testing showed that innocent people were put to death by the government.We have an imperfect justice system where poor defendants are given minimal legal attention by often lesser qualified individuals. Some would blame the court system, not that death penalty itself for the problems, but we can't risk mistakes. ? Mentally ill patients may be put to death. Many people are simply born with defects to their brain that cause them to act a certain way. No amount of drugs, schooling, rehabilitation, or positi ve reinforcement will change them. Is it fair that someone should be murdered just because they were unlucky enough to be born with a brain defect.Although it is technically unconstitutional to put a mentally ill patient to death, the rules can be vague, and you still need to be able to convince a judge and jury that the defendant is in fact, mentally ill. ? It creates sympathy for the monstrous perpetrators of the crimes. Criminals usually are looked down upon by society. People are disgusted by the vile, unconscionable acts they commit and feel tremendous sympathy for the victims of murder, rape, etc. However, the death penalty has a way of shifting sympathy away from the victims and to the criminals themselves.An excellent example is the execution a few years ago of former gang leader â€Å"Tookie† Williams. He was one of the original members of the notorious Crips gang, which has a long legacy of robbery, assault, and murder. This is a man who was convicted with overwhelm ing evidence of the murder of four people, some of whom he shot in the back and then laughed at the sounds they made as they died. This is a man who never even took responsibility for the crimes or apologized to the victims — NOT ONCE! These victims had kids and spouses, but instead of sympathy for them, sympathy shifted to Tookie. Candlelight vigils were held for him.Websites like savetookie. org sprang up. Protests and a media circus ensued trying to prevent the execution, which eventually did take place — 26 years after the crime itself! There are many cases like this, which make a mockery of the evil crimes these degenerates commit. ? It often draws top talent laywers who will work for little or no cost due to the publicity of the case and their personal beliefs against the morality of the death penalty, increasing the chances a technicality or a manipulated jury will release a guilt person. Top attorneys are world-class manipulators. They know how to cover up fact s and misdirect thinking.They know how to select juries sympathetic to their side. They know how to find obscure technicalities and use any other means necessary to get their client off without any punishment. Luckily, most criminal defendants cannot afford to hire these top guns; they must make do with a low-paid public defender or some other cheaper attorney. However, a death penalty case changes everything. First of all, a death penalty case almost always garners significant media attention. Lawyers want that exposure, which enhances their name recognition & reputation for potential future plantiffs and defendants.Second of all, thousands of attorneys have made their personal crusade in life the stomping out of the death penalty. Entire organizations have sprung up to fight death penalty cases, often providing all the funding for a legal defense. For an example, look no further than the Casey Anthony trial, in which a pool of top attorneys took on a high profile death penalty cas e and used voir dire and peremptory challenges to craft one of the stupidest juries on record, who ended up ignoring facts and common sense or release an obviously guilty woman who killed her daughter.After the â€Å"not guilty† verdict was rendered, defense attorneys such as Cheney Mason went into long-winded speeches for the media about the evils of the death penalty. ? It is useless in that it doesn't bring the victim back to life. Perhaps the biggest reason to ban the death penalty is that it doesn't change the fact that the victim is gone and will never come back. Hate, revenge, and anger will never cure the emptiness of a lost loved one. Forgiveness is the only way to start the healing process, and this won't happen in a revenge-focused individual. No 1. 2.The death penalty gives closure to the victim's families who have suffered so much. Some family members of crime victims may take years or decades to recover from the shock and loss of a loved one. Some may never reco ver. One of the things that helps hasten this recovery is to achieve some kind of closure. Life in prison just means the criminal is still around to haunt the victim. A death sentence brings finality to a horrible chapter in the lives of these family members. 3. It creates another form of crime deterrent. Crime would run rampant as never before if there wasn't some way to deter people from committing the acts.Prison time is an effective deterrent, but with some people, more is needed. Prosecutors should have the option of using a variety of punishments in order to minimize crime. 4. Justice is better served. The most fundamental principle of justice is that the punishment should fit the crime. When someone plans and brutally murders another person, doesn't it make sense that the punishment for the perpetrator also be death? 5. Our justice system shows more sympathy for criminals than it does victims. It's time we put the emphasis of our criminal justice system back on protecting the victim rather than the accused.Remember, a person who's on death row has almost always committed crimes before this. A long line of victims have been waiting for justice. We need justice for current and past victims. 6. It provides a deterrent for prisoners already serving a life sentence. What about people already sentenced to life in prison. What's to stop them from murdering people constantly while in prison? What are they going to do–extend their sentences? Sure, they can take away some prison privileges, but is this enough of a deterrent to stop the killing? What about a person sentenced to life who happens to escape? What's to stop him from killing anyone who might ry to bring him in or curb his crime spree? 7. DNA testing and other methods of modern crime scene science can now effectively eliminate almost all uncertainty as to a person's guilt or innocence. One of the biggest arguments against the death penalty is the possibility of error. Sure, we can never completel y eliminate all uncertainty, but nowadays, it's about as close as you can get. DNA testing is over 99 percent effective. And even if DNA testing and other such scientific methods didn't exist, the trial and appeals process is so thorough it's next to impossible to convict an innocent person.Remember, a jury of 12 members must unanimously decide there's not even a reasonable doubt the person is guilty. The number of innocent people that might somehow be convicted is no greater than the number of innocent victims of the murderers who are set free. 8. Prisoner parole or escapes can give criminals another chance to kill. Perhaps the biggest reason to keep the death penalty is to prevent the crime from happening again. The parole system nowadays is a joke. Does it make sense to anyone outside the legal system to have multiple â€Å"life† sentences 20 years or other jiverish?Even if a criminal is sentenced to life without possibility of parole, he still has a chance to kill while i n prison, or even worse, escape and go on a crime/murder spree. 9. It contributes to the problem of overpopulation in the prison system. Prisons across the country face the problem of too many prisoners and not enough space & resources. Each additional prisoner requires a portion of a cell, food, clothing, extra guard time, and so on. When you eliminate the death penalty as an option, it means that prisoner must be housed for life.Thus, it only adds to the problem of an overcrowded prison system. 10. ————————————————- It gives prosecutors another bargaining chip in the plea bargain process, which is essential in cutting costs in an overcrowded court system. The number of criminal cases that are plea bargained (meaning the accused admits guilt in return for a lesser sentence or some other concession) can be as high as 80 or 90 percent of cases. With the time, cost, and pers onnel requirements of a criminal case, there really isn't much of a choice.The vast majority of people that are arraigned are in fact guilty of the crime they are accused. Even if you believe a defendant only deserves life in prison, without the threat of a death sentence, there may be no way to get him to plead guilty and accept the sentence. If a case goes to trial, in addition to the enormous cost, you run the chance that you may lose the case, meaning a violent criminal gets off scot free. The existence of the death penalty gives prosecutors much more flexibility and power to ensure just punishments. Introduction

Strategic Marketing of The North Face Case Study

Strategic Marketing of The North Face - Case Study Example The company obtains a competitive position of the market and a strong band image. Its innovations and product development strategies support its further growth and open new market opportunities. When product life cycles are short (or consumers demands are changed) technological improvement becomes an essential requirement of company strategy. The aim of strategic marketing is to meet the needs and expectations of customers, and the organization's ability and capacity to satisfy them. For this matching process to take place successfully, a company must understand who is the customer and what value is required, and how best to deliver this value on a sustainable basis in line with the organization's overall corporate objectives. The North Face is one of the companies which develops unique strategies and marketing approach in order to compete on the market and increase sales. The North Face is a specialty retailer which 'designed, manufactured and sold high quality outdoor equipment and clothing" (Mezzatesta and Cook 743). The mission of the North Face is to reach wider target market and expend its activities to new markets. The strategic aim is a continuous growth and expansion into new products. High quality is used as a strategic weapon and the aim of The North Face is to maintain high quality standards at costs lower than competitors. The current objective of the company is to find the best way to distribute the new skiwear line. Also, the objective is to remain a market leader and strengthen its dealer structure around the world. 3.2. External Environment The North Face operates on the dynamic market where the main objective is to maintain successful marketing communication strategies, implement high product quality and develop strategies to improve customer relations and manufacturing. The purpose of the North Face is to get and keep a customer proposing high quality innovative products. Political-legal forces acting upon the North Face allocate power and provide constraining and protecting laws and regulations. The company does not influenced greatly by political and legal changes. In spite of the fact that the North Face is a US-based company, it is affected by international trade regulations and laws. Environmental changes suggest that the opening up of the market and the resultant increased competition has widened the perspective of the planning framework with profound implications. Thus, the main threat for the North Face is that its competitors begin to copy its products. The social environment includes general forces that do n ot directly touch on the short. Economic forces regulate the exchange of materials, money, energy, and information. This environment proposes great challenges for the North Fac

Leadership Assignment Example | Topics and Well Written Essays - 1000 words - 2

Leadership - Assignment Example Equity theory therefore centers on two surfaces: outcome and input. A worker will most probably compare their inputs with the ratio of outcome. If the worker senses inequality, they adopt corrective measures against it. When there is inequity at workplace, an employee is likely to lower the organization’s productivity or minimize the job quality which may lead to resignation of absenteeism. Equity theory entails human motives and thus it should have an enormous application in order to comprehend organizational behavior. The Human Resource Department (HRD) should consider equity theory under scrutiny. This is because equity theory would help the HRD demystify behaviors of employees and present them with possible elements that might limit the performance and efficiency of employees as well as the entire organization (Al-Zawahreh and Al-Madi, 2012). Organizational HRD and leaders can assist in creating equity perceptions by guaranteeing that there is fair rewards and that workers are treated equitably. Otherwise, when a worker is unaware of a co-worker’s earnings, they are likely to overestimate their salaries, thus perceiving a relationship that is inequitable. This perception may implicate the organization since the employee may reduce their inputs (Buhler, 2002). Equity theory should be carefully considered in a case study such as Healthcare HRD. This is because healthcare has a sustained nursing scarcity, which leads to unequal levels of staffing and dissatisfaction of job. The situation is grim in hospital context where patient-nurse ratio is high and results to emotional exhaustion (Niles and Niles, 2012). The leaders can provide the employees basic needs such as housing, safety, salary, and job-security as well as proper job design (Pattanayak,

The Impact of Fruit Juices on the Dental Erosion in Human Tooth Enamel Research Paper - 1

The Impact of Fruit Juices on the Dental Erosion in Human Tooth Enamel - Research Paper Example The difference in the degree of teeth erosion between the adult permanent teeth and the baby primary teeth will also be stressed in this project. The effect of orange juice acid on the dental tubules will also be clearly demonstrated in the experimental project. This is because the two teeth have a different structure and chemical make up and hence respond differently to any form of chemical erosion on their part. Project Aim The use of Scanning Electron Microscope images (SEM) was employed to present a clearer view of the macroscopic effects of the erosive effects of the acid, present in orange juice, on the teeth’s surface. The effects of the obliteration of the dentinal tubules are also clearly evidenced in the SEM images. SEM Analysis of Tooth Enamel The images used in the experiment were taken using a Scanning Electron Microscope. The teeth were placed in a horizontal position, and care was taken to ensure that there was zero degree of tilt. After that, the SEM image pict ures were taken at two different magnification levels of 10Â µm and 200Â µm for teeth in both categories of adult and primary. The electron acceleration that was used in the experiment was relatively low at 15.0kV and the working distance ranging from between 4.5mm to 7.0mm for both sets of adult and primary teeth depending on the overall size of the tooth. The Images taken by the microscope were then digitized with the help of SEM Image Slave software in order to obtain the quality images displayed1. The use of both back scattered and secondary electrons was employed to produce images. The SEM images in fig 1.4 show the surface of the adult tooth to be rough and scattered with many surface wide fissures and niches. The SEM image in fig 3.3 of the primary tooth shows the baby tooth to be covered with different size and number of particles, which are suggestive of different types of abrasive changes on the biting surface2. Discussion of the SEM Images Analysis of the Scanning Elect ron Microscope (SEM) Samples From the Scanning Electron Microscope image of the controlled tooth without any effect in fig 2.1, it can clearly be seen that there is an overall erosion of the entire smear layer of the tooth after its immersion in orange juice. The appearance of macroscopic lesions on the surface of the tooth after its immersion in orange juice is a clear indication of the erosive nature of the liquid. The result obtained is not much different from the one shown in the fig 1.1 of controlled tooth 1, which shows a normal human tooth viewed at 200Â µm; the tooth appears to be normal with a few deep lesions on its surface that can be ascribed to characteristic wear and tear due to the tooth’s normal activities while in the oral cavity. The surface appears to be smooth and not suffering from signs of any previous tooth erosion or any other tooth defect3. The figure 1.2 of controlled tooth 2 viewed at 200Â µm shows a normally developed adult permanent tooth. The t ooth appears to be normal with a few deep lesions on its surface. The tooth also seems to have more pronounced chipping as compared to the previous tooth in figure 1.1. No dental caries or any other defect can be detected on the tooth’s surface. The figure 1.3 of controlled tooth 3 that is being viewed at a magnification level of 10Â µm shows a clear lesion on the tooth’

Slavery and the Constitution Essay Example | Topics and Well Written Essays - 500 words - 1

Slavery and the Constitution - Essay Example Thomas Jefferson, a former president of the United States did not support slavery. He considered slavery as a breach of the laws of the nature (Beamount 4). Jefferson had taken actions that he thought would end servitude and slavery. One of his moves was the drafting of the law in Virginia in the 1700s. These laws forbid the transportation of African slaves. He started plan for slower redemption of slaves by indicated that after certain period they would go free. However, regardless of his labors Jefferson found himself retaining slaves. He was not successful and died before implementing his decisions. President Lincoln was another person who advocated for the elimination of slavery. During the civil war, Lincoln issued a liberation proclamation. This order advocated for the release of many slaves that were subjected to the acts of slavery and servitude. Other people such as the spiritual leaders were in opposition to slavery (Finkelman 18). They found that the act were against their sacred teachings. They thus made moves that helped to end slavery. Most people in the south, especially owners of plantations wanted the prolongation of slavery because they benefited from the labor that the slaves offered. Even the white southerners who did not own plantations felt that the abolition of slavery would have led to decline of their economy. The southerners had commenced to incorporate slavery and assumed that they had the right to own slaves. Most southerners thought that slavery plus servitude should proceed. The criticisms of slavery by people who were against it led to a need of constitution amendment. Various leaders including President Lincoln had pressed for the changes of the constitution. Religious leaders also contributed by preaching the negatives of slavery. They advocated for immediate changes of the constitution to end the sufferings that slaves went through

Online entertainment Research Paper Example | Topics and Well Written Essays - 3250 words

Online entertainment - Research Paper Example Rather, the following analysis will explore, discuss, review, and evaluate some of the major trends, segmentation, business models, business practices, as well as perspective challenges that face the online entertainment segment. Seeking to analyze online entertainment as such would necessarily be a monolithic task which could consume the space of several dissertations. However, for purposes of this analysis, three of the major players within online entertainment will be discussed and analyzed. These players are as follows: Netflix, YouTube, Apple TV, and Blizzard Software’s World of Warcraft. Through such a level of discussion, it is the hope of this author that the reader will be able to come away with a more informed and actionable level of understanding with regards to some of the best practices and constraints that defined the way in which online entertainment is presented to the end consumer. ... As half the years have noted, a dynamic shift has taken place and individuals are no longer as willing to go to the movie theater or to view television shows in their traditional format; through regular broadcast (Graham, 2012). Taking advantage of this industry shipped, Netflix is able to edit the original format; removing a litany of advertisements that had previously helped to pay for the respective entertainment’s production costs, and replace this via standardized monthly subscription fee (Vance, 2013). Although an entire section will be devoted within this analysis to key challenges facing the Netflix level of service provision, it must be noted within this introductory level of approach that Netflix has recently been faced with a series of difficulties negotiating the level of fees with both the primary service providers and the end consumer (with respect to the actual amount of money which they charge for the service). However, due to the name recognition and previous levels of consumer utility that Netflix was able to provide, it appears as if the cost structure difficulties that were faced previously will be weathered by the firm without severe loss of income (LaPorte, 2013). YouTube Overview Since its inception in 2005, YouTube has experienced a meteoric rise to prominence and has become a global leader in online entertainment. Conceived originally as an effective means of storing and sharing media content, YouTube now represents over 10% of global Internet traffic. However, regardless of its overall level of success, YouTube shares a very different business model as compared to Netflix, which has briefly been discussed above (Kelley et al., 2012). Whereas Netflix seeks to reduce and outright removed the many advertising spots and

Laterality Differences in Native Arabic Speakers and English Speakers Article

Laterality Differences in Native Arabic Speakers and English Speakers - Article Example This first for example tests whether an English speaker is able to give right ear preference in hearing Arabic sounds and vice versa. This was then extended to include the other categories. Although the majority of tests showed no significant differences for left or right ear perception i.e. showed no suggestion of lateralized perception, at least one from each of the 4 categories of objectives did show evidence of a significant difference at the 5% level of significance. In the first set of tests in which all participants were exposed to both native and non-native sounds to observe any lateralized perception, it was found that each group of speakers had lateralized perception for their own native language but not for the non-native language. That is, the lateralized perception was evident amongst Arabic speakers during the Arabic language test, and amongst English speakers during the English language test, but not during the language test that was in a foreign language for each group. The significant finding was that in these cases, the average scores for right-ear perception was greater than the average scores for left-ear perception. Furthermore, in a comparison bet ween the two tests, the average score on the Arabic language test was significantly greater than the average score on the English language test for right-ear perception in the case of Arabic language speakers, and left-ear perception in the case of English language speakers. Whereas the above was as expected, when the three factors of handedness, gender, and native language were studied, the results were more interesting, and lateralization was evident in one of the 4 instances for each factor. In the English language test, gender was the only significant factor whereas, in the Arabic language test, the other two factors rather than gender were significant.

Biometric identification Essay Example | Topics and Well Written Essays - 2000 words

Biometric identification - Essay Example 36). With the contemporary popularity as well as prospective profits of conducting transactions electronically, many organization executives experience a conflict situation. In other words, online connections to expand their sales are likely to lead to threats and risks of intrusion. Alternatively, staying disconnected from this very internet will bind them to sacrifice their client contact as well as services to their existing competitors. In order to transact most business dealings, and to convey electronic mail, the internet makes use of mail transfer protocol (Jain et al. 92). These transmissions possess as much confidentiality as a postcard. In other words, it travels over untrusted and insecure lines. This implies that anybody who is at any point along the path of transmission can access the message and hence read its content using the word processing program or text viewer. Also, since these transmission lines are not secure, forging e-mail or using the name of another person is easy. This has made theft of identity one of the leading fraud incidences. An individual can claim that another person sent a message, for instance, to terminate an order or evade paying an invoice. Both in the private and in the public sectors, organizations are cognizant of the needs and importance of internet security (Jain et al. 93). Both sectors, therefore, have led to measures that safeguard their internet data and business systems. However, the most appropriate way to prevent an intruder from accessing the network is by providing a security wall in between the corporate network and the intruder. Since these intruders accesses the system by the use of a software program, like a virus, or through a direct connection, user authentication, data encryption, and firewalls can somewhat prevent these intruders who intend to hack such networks. The first step to beefing up

Principles of General Surgery Essay Example | Topics and Well Written Essays - 1500 words

Principles of General Surgery - Essay Example In a diagnostic laparotomy, the nature of the disease is unknown, and laparotomy is deemed the best way to identify the cause. In therapeutic laparotomy, a cause has been identified (e.g. peptic ulcer, colon cancer) and laparotomy is required for its therapy. Usually, only diagnostic laparotomy is referred to as a surgical operation by itself; and when a specific operation is already planned, laparotomy is considered merely the first step of the procedure. Depending on incision placement, it may give access to any abdominal organ or space, and is the first step in any major diagnostic or therapeutic surgical procedure of these organs, which include the lower part of the digestive tract (the stomach, duodenum, jejunum, ileum and colon), the liver, pancreas and spleen, the bladder, the female reproductive organs (the uterus and ovaries) and the retroperitoneum (the kidneys, the aorta, abdominal lymph nodes) The most common incision for laparotomy is the midline incision, a vertical incision which follows the linea alba. The upper midline incision usually extends from the xiphoid process to the umbilicus, while a typical lower midline incision is limited by the umbilicus superiorly and by the pubic symphysis inferiorly. Sometimes a single incision extending from xiphoid process to pubic symphysis is employed, especially in trauma surgery. Midline incisions are particularly favored in diagnostic laparotomy, as they allow wide access to most of the abdominal cavity.

Moral Self-Knowledge in Kantian Ethics Essay Example for Free

Moral Self-Knowledge in Kantian Ethics Essay In the article titled, Moral Self-knowledge in Kantian Ethics, Emer O’Hagan discusses Kant’s views and ideas concerning self-knowledge and the role it plays in duty and virtuous action. O’Hagan first introduces a key feature of Kant’s ethical theory which is its recognition of the psychological complexity of human beings. O’Hagan uses this recognition of psychological complexity by Kant to dive into Kant’s feeling on self-knowledge. Once a basic understanding of Kant’s attitude towards self-knowledge has been established, O’Hagan then uses Kant’s ethical theory to show how self-knowledge can be used as a means to help determine the goodness of an action. The arguments presented by O’Hagan are logical and clearly supported and verified through the presented evidence. Kant is shown to have recognized the psychological complexity of the human being in recognizing that, â€Å"judgments concerning the rightness of actions are vulnerable to corruption from self-interested inclination† (O’Hagan 525-537). Kant is saying that that even though an action may start out as from duty, our internal feelings as human beings can create a beneficial end as a means for the action, thus rendering it not from duty. Kant also recognizes that our own judgments about us may not be accurate. Moral self-development is a practice to develop accuracy for our self-judgments and takes into consideration one’s motives for action. O’Hagan tells us that this moral practice requires moral self-knowledge which is a form of self-awareness disciplined by respect for autonomy, the theoretical foundation of Kantian ethics. According to Kant, the first command of the duties to oneself as a moral being is self-knowledge. This is the ability to know yourself in terms of whether your heart is for good or evil and whether your actions are pure or impure. Kant describes duties of virtue to be wide duties, in that there is not a clear standard for how one should go about performing action for an end that is also a duty. O’Hagan tells us that Kant’s duty of moral self-knowledge is the duty to know one’s own heart. Kant tells us that moral self-knowledge is quite difficult because it involves abstracting, or taking a non-biased analysis of one’s self. Because we are bound to our own feelings and inclinations, we cannot completely separate ourselves from our own bias. The power of self-knowledge is the power to see things in objectivity instead of subjectivity. The final step of the argument is relating self-knowledge to determining the goodness of an action. O’Hagan tells us that developing self-knowledge will develop one’s self-understanding and will develop guards against self-deception. Using these skills to truly understand one’s heart allows for one to know one’s motives, and thus practical stance in action. According to Kant, the goodness of an action is determined by one’s motives, so the goodness of one’s action can now be evaluated. O’Hagan clearly demonstrates the importance of self-knowledge in Kant’s theory of ethics and validates its importance by describing application for use of the practice of self-knowledge (O’Hagan 525-537).

Brewery industry in Europe Roay Unibrew Analysis

Brewery industry in Europe Roay Unibrew Analysis CHAPTER 1: INTRODUCTION Overview This paper consists of seven chapters: Chapter 1 explains the aim of the given topic, describes the brewery industry in Europe, and focuses the development of the brewery industry and polish economy after the fall of a communism in 1989 In chapter 2 I decided to present a theoretical background of the strategy and macro-environment theory Chapter 3 focuses the research methodology and approach that was taken in order to analyse it Chapter 4 describes the market analysis, and shortly considers the competition Chapter 5 is about the internal analysis of Royal Unibrew Poland. It presents strategy of the company, its mission and vision of the development. Marketing mix was taken into consideration as well. Chapter 6 was devoted to the analysis of the gathered data And in chapter 7 there are presented conclusions and recommendations for the future Topic and purpose of thesis Strategy is an incremental part of every company, and its success depends mainly on the way it is developed and implemented. Expansion to the foreign markets requires long-term planning and thus good preparation. These factors influence the companys current and future position on the chosen market. The aim of my thesis is to prove that well-developed strategy is the main key to success in expansion to the foreign markets, and it will be based on the case of the polish branch of the Dutch brewery company, Royal Unibrew. Royal Unibrew entered the polish market in 1995, and since this year it has become one of the leading beer producers in Poland. This country has become an opportunity for the foreign investors after the fall of the communism in 1989. Royal Unibrew decided to wait a few years until the polish economy stabilizes, then entered the brewery market and invested in its significant brands. Its further successes were supported by the well-derived strategy, acquaintance with the polish culture, potential customers needs, and rules of the new market. Strategies vary along with the cultures and Case of Royal Unibrew investing in Poland is a great example of the successful foreign investment, which required a clear vision of the companys long-term future, supported by a lot of effort, budget, and experience of the management. Strategy plays here a very important role, and therefore it is considered in the topic of this thesis. Strategy is a part of the vision. is a part of the strategy. Therefore implementation of the strategy Why is the strategy so important for the company? Why is the strategy so important? There is no victory without a good plan of campaign. Strategy is a long-term plan, connected with the current and future position in the environment, and consistent action plan, which helps achieve the goal that has been set earlier. It differentiates one company from another, and separates winners and losers. However, the company cannot focus too much or too less on its vision, because the result may be tragic, for example it influences board problems in personnel, quality, or poor productivity. If we ask any manager about vision of the strategy, he or she is going to give a broad range of different solutions, in order to make person understand difference between corporate strategy and operational planning. Companies Strategy as a determinant of business success in the expansion to the foreign markets : The brewery industry market in Europe and CEE Main players on the market Brewery industry is one the most developing branches in the world. Constantly increasing beer consumption, changing habits of the consumers often looking for the low percentage beers and the developing technology have a strong influence on the further development of the beer industry. European market is rich in different brewery brands, and it is the region, where beer is mostly consumed in the world (http://www.entrepreneur.com/tradejournals/article/163751154.html ). However, their position on the market depends on the sales, and therefore some of them stick only to the domestic market and become local leaders ( for example Fà ¶roya Bjà ³r, the only producer of beer and soft drinks in the Faroe Islands, close to Denmark ). Thus, basing on the data from the year 2007, there are ten main players on this market in Europe: Heineken, Interbrew/Ambev, Carlsberg, S N, SABMiller, Radeberger Gruppe, Coors, Anadolou Group, Mahou S.A. and Bitburger. These brewery groups compete very aggressively with each other and promote themselves on each possible occasion ( f. ex. Oktoberfest in Germany Heineken, or World Cups Carlsberg ). They have an advantage over the rest of the brewery companies, because they possibly often use all marketing tools channels, in order to attract peoples attention: TV commercials, internet pop-ups, radio commercials, billboards, posters on bus or train stations. Their strategies are professionally reconsidered and promotion campaigns easily remembered. The meaning of the brewery industry for the economy Economy is strongly influenced by the brewery industry. Brewery market sales in Poland in 2008 made almost 35,6 million hectolitres, what in financial term gave almost 45 billions PLN. This amount was equal to the governments spending for defence which was provided in 2009. There was a double increase between 1993 and 2002 in the beer production, and in 2006 by 7%, where the average Pole has drank about 87 litres. If we compare this achievement to year 1996, we can observe a big difference there were consumed only 29 litres of beer. Polish beer amateurs have caught Europeans, and drink nowadays almost 95-100 litres per year. When it comes to the beer consumption, Poland holds the fifth position in Europe. Brewery industry is one of the main revenues sources for the Treasury. According to the data from year 2007 provided by the Brewing Industry Employers Association of Polish Breweries, it has conducted almost 1,48 billion zloty ( PLN ) for duty. Comparing to the analogue year 2006, there was a 3% increase observed. Moreover, CEOs of the leading breweries were satisfied about the sales. Kompania Piwowarska has sold 18% of the beer more than in 2006 ( 2,2 millions hectolitres have been consumed), and Royal Unibrew Poland boasted with the 5% increase in sales, and 13% in revenues. Target group description Target group of the beer companies varies, because there are different brands of beer with the different tastes. Brewery companies usually focus mature people, men and women, at the age of 18 + ( in some countries 16 + ), and with different needs. Some of them want to relax in silence with a bottle of a good beer at home, some need more excitement with a group of friends at the disco or pub ( they are as well very active, full of energy and optimism ). In order to describe the target group correctly, company has to consider more factors, such as: education, occupation, income, place of living, style of living, way of spending free time, needs of the customer. There is a high potential in the brewery market. Companies focus different target groups. For example Cooler is a great tasty lemon or apple refreshing beverage of the Royal Unibrew company. This product has been designed specially for women looking forward to refreshment during a hot days and nights. According to the data provided by the Royal Unibrew Poland, tasty beers become very popular among women, because there is not such a strong bitterness as it appears in the traditional beers, have a very delicate flavour, and low percentage of alcohol. ( wlasne badania my own contribution to the market research ) Another good example is Tyskie beer, beverage well known in Poland, Czech Republic, Slovakia, Germany, and Lithuania. (http://www.noltychy.pl/news,1355,beerfest-najwiekszy-festiwal-piwa-w-polsce-chorzow-28-30-08-2009r.html ). Its target group are traditional beer fans mainly working men, with the families, whose priority is their family. Work and other values are subordinated to it. They are loyal customers. As it is said, beer is just for their enjoyment, a form of relaxation, and kind of reward. They do not want to escape from the reality, like many other beer consumers. (http://www.ddb.pl/index.php?dzial=stronasID=350 ) General view of the polish economy After the transformation in 1989 Basic problem Poland had to deal with after the fall of the communism were its internal economic problems. Any kind of investment was impossible because the former system contributed huge foreign debt, and 500% hyperinflation ( until 1990 ). Prof. Grzegorz Kolodko mentions, that because of the increasing financial, economic, social, and political imbalance former socialist economies had lost their tempo, and then ability capacity to grow . Moreover, he explains this situation as follows: Huge deficiencies, caused by the inflation pressure, which source lays in the structure and wrong macro-economic management, intensified micro-economic inefficiency and prevented fulfilment of the social needs. The first non-communist government, led by Tadeusz Mazowiecki , decided to implement a so called Balcerowiczs plan ( first minister of finance after 1989 ). The idea of this plan was to liberalise internal prices, increase import, tighten the financial policy and wages control towards enterp rises, implement the interest rates which are higher than inflation, stabilize the dollar and implement possibility of its exchange. Polish economy was stabilized and was opened to the world. Banking system and monetary and credit policy have been reformed. New government created capital market, labour market, and implemented privatisation law in 1990. Transformation of the ownership, independence of the companies, and stimulation of the internal competition were very important in the reformation systems. Policy of the state assets privatization, free-market principles implementation, and decrease of the budget deficit were very fruitful: Inflation decreased to 43%, and during the next years it was just a one-number value Government was so successful, that the creditors decided to lower debt up to 50%, and foreign companies were eager to invest in Poland Year 1991 Warsaw Stock Exchange has been launched. Gross Domestic Product was increasing year by year 4% in 1993, and 7% in 1995. Polish Zloty has been denominated, and dollar stabilized the success of the polish reforms Poland is nowadays a country with the stabilized political system and still developing economy. Whats more, it is an active member of the World Trade Organisation ( WTO ), Organisation for Economic Co-Operation and Development ( OECD ), and Central European Free-Trade Agreement ( CEFTA ). Transformation processes had a strong influence on the re-valuation of all of the economic areas. Free-market rules, which are based on the dominating and still growing private entrepreneurship position, have been effectively implemented after 1989. Private sector was the main engine of the economic growth. Whats interesting, private sector has led to 75% of increase in the Gross Domestic Product, and employed 70% of the professionally active polish society. Development of the polish economy throughout the years 1995-2005 After the transformation in 1989, polish economy observed a strong economic growth throughout the years 1995-2005, and recession in 2001-2003 in the meantime. Next years are characterised by the constantly changing growth rate with an emphasis on the expected relatively high rate of growth in the subsequent years. Poland is a country with the big economic dynamics. In concentrates mainly the Gross Domestic Product generation in some Polands areas. Years 1995-2005 belonged to Wielkopolskie, Slaskie, Dolnoslaskie, Mazowieckie, and Malopolskie Voivodeships ( provinces ). Since 1996 it has been a member of the OECD, which unites the richest countries in the world. Economic growth in this year was very slow, however still high. GDP increased by 6,6%, and was one of the highest in Europe. Situation of the polish economy today Polish economy has developed very much after the transformation in 1989, and has become one of the biggest economies in the world ( 6th economy in the European Union, and 21st economy in the world ). According to the OECD IX report from 2006, polish economy is in a good condition, since it joined European Union in May, 2004. Social-economic policy has been positively assessed by OECD, and the country has potential to grow and quickly develop. But the main problem Poland has to get through is high rate of unemployment, GDP is below 45% of the EU average, university education doesnt prepare young people for their potential jobs, too high social transfers, and entrepreneurs still have to face the administrative barriers. OECD report mentions areas which have to be changed in order to make polish economy grow faster. First of all these barriers, such as in the supervision or administrative area have to be lifted for the entrepreneurs, simplifying the taxation system, reducing the parafis cal burden and elimination of the corruption. Next thing to consider is improvement of the economic flexibility, and reducing the start-up costs. However, the latest data, presented by Eurel Hermes analysts, shows that the global crisis from 2009 had a strong impact on the global, and polish as well, economy. External financing gap has deepened, and thus government decided to cover it by liquidating the foreign exchange reserves, which melted by 28% from 2008 until the first quarter of 2009. Polish economic structure corresponds to the economic structure of the well developed countries. 64% of the Gross Domestic Product is generated by the services, 32% by the industry, and 4% by the agriculture. Ratio of exports to GDP is 40%, and thus polish economy is not open enough as the foreign economies of the region. Whats more, it has not been influenced negatively by the global recession, which spread over the trade links. Polish economy has been one of the well developing and healthiest in the emerging Europe for the first half a year of 2009. However, as a country which is dependent on the rest of the world it had felt results of the global financial crisis, especially in the . Value of the Polish Zloty has decreased in relation to the major world currencies. However, according to the statistics, GDP has increased in 2009 by 1,7%. Whats more, Central Statistical Office informs, that the industry labour productivity has increased by 2,4%, with the 5,5% smaller employment growth and increase of the average monthly gross payment by 4,9%. Development of the brewery industry Brewery industry revolution started in the 19th century, when the craftsmen decided to change their profession for the well developing business. Thanks to the improvements in the technological development, focusing mainly the methods of bottom-fermentation development of the beer, which required cooling fermenters. Owners of the smaller businesses decided to give up, and gave place to the technologically stronger plants. These were the times, when Okocim brewery from Brzesk began to take its first steps in this business. Most important for the brewery industry were its first ten years of the 20th century. Polish market was seized by almost 500 breweries. Formulas of the beers have been enhanced, and thus new tastes were implemented. Development of the brewery industry had a significant impact on the beers consumption every beer lover drank almost 35 litres of this beverage. Progress of the beer industry development was stopped by the First World War. It bloomed at the end of the gap between First and Second World War, and gained the similar results that it had in year 1915. During the World War II there were thirty six breweries on the lands that belonged to the General Government ( administrative-territorial entity, created under the decree of Adolf Hitler in year 1939 ). After the war first government, the communist party, decided to take over all of the breweries. There were new enterprises coming into existence, like for instance Kasztelan brewery from Sierpc ( small polish town ), but the political situation of the country was very adverse for this industry. However the state enterprises were doing their best to follow the western standards with the different degrees of success. After the transformation in 1989 polish breweries had to adapt to the new market economy, and therefore were able to show their real potential. Beer has a very long historical background, and it still finds new amateurs all over the world. Technological development, production improvements, and increasing demand for this beverage make its sales increase every year. Moreover, thanks to the innovation in the polish brewery industry and its potential, foreign investors feel more encouraged than before 1989. Global brewery industry Global brewery industry is a business which consists of a few dominating multinational companies and hundreds of other smaller beer producers, such as home made or regional breweries. According to the statistics, there are almost 134 billion litres of beer sold per year, what enriched the global treasury by $294,5 billion in 2006. Such a high revenues global brewery industry owes to the Asian, Eastern European, and African beer fans (http://wyborcza.pl/1,75248,1882229.html). Consumption of the beer increases every year. Canadean firms report shows, that in year 2002 there was almost 1,4 billions hectolitres drank all over the world. This number was said by analysts to increase by 7% in 2005. According to the statistics, predictions have come true and it reached 1,5 billions of hectolitres. This table shows, that Czech Republic is the leader in the beer consumption. Each beer fan from this country drinks yearly almost 157 litres of this golden drink . Republic of Ireland takes the second place with 131,1 litres drank, and Germany third place with 115,8 litres. Poland is said to be one of the most drinking countries in the world. According to these data, its position is not that high, because it takes 18th place with 69,1 litres per each beer drinking Pole annually. Modern brewery market wide opened for the other types of beer selling. Microbrewery is responsible for producing a limited amount of beer, which depends on the region and on the authority. It has permission for making 18,000 hectolitres per year, in order to adjust the production to the predetermined standards required for the regional breweries. Nowadays, the global brewery market leader is Belgian Anheuser-Busch InBev with 25% of the market share. It was taking the third position after SABMiller, the first leader, and InBev which holded the second place. In 1987 its first equivalent, Anheuser-Busch decided to merge with InBev, and this operation has led it to the top in the brewery industry. Its fourteen brands, out of 300, generate almost $ 1 billion annually in revenue (http://www.ab-inbev.com/ ) Overview of the brewery industry in Poland after 1989 Transformation in 1989 has led to intensive changes in the polish brewery industry. They are connected with the increase in the beer consumption, and production concentration in the newest great breweries. Looking back at the changes that were implemented in the polish economy after 1989, and comparing them to what the former government has achieved between years 1945-1989, we can observe a positive influence of the new political system and thus potential and opportunities to increase growth in every area. Brewery industry in Poland had experienced a violent sales growth between 1994-2000, and then the consumers slowed down their beer consumption. But this situation did not have any negative impact on its further development. On the contrary brewery market is still developing and growing, and high operation profits have been observed in this branch. There are four main and few local brewery companies operating on the polish market ( and their market shares in %; data for year 2009): Kompania Piwowarska ( Brewing Company; brands: Tyskie, Lech, Zubr ) 45% Zywiec Group ( brands: Zywiec, Warka, Tatra ) 35% Carlsberg Poland ( Carlsberg, Okocim, Harnas ) 13% Royal Unibrew Poland ( Lomza, Strzelec ) 4% Other 50 breweries; with below than 10% of the market shares, are Belgia from Kielce, Perla from Browary Lubelskie, and Brok from Koszalin. ( there are 50 small breweries in Poland ) (http://www.ejpau.media.pl/volume7/issue2/economics/art-10.html) Comparing the situation on the market from the last year to year 2008, we can observe a diametrical changes that occurred in the meantime. There were three main players on this market two years ago: Kompania Piwowarska ( 41% ), Zywiec Group ( 34%) , and Carlsberg Poland ( 12%). Royal Unibrew joined them in 2009. As we see, market shares of each of them have increased at least by 1% ( Carslberg Poland and Zywiec Group ), and by 4% ( Kompania Piwowarska ) after one year. Situation on the brewery industry today There are two fields which characterise the todays brewing industry: Global aspect, where most of the large breweries groups decide to merge Regional aspect In this case small and medium-sized brewery companies start to actively operate on their market and therefore develop a wide range of products which have their roots in the territory they come from Nowadays the global brewery market offers its consumers almost 1,5 billions of hectolitres. In year 2003 the leader and the best beer producers market on the global brewery market and was Anhauser Busch, with the almost 130 millions of beer hectolitres sold all over the world. SABMiller took the second place with 125 millions of hectolitres sold, and third place belonged to Heineken with 99 millions of hectolitres sold. In 2010 two breweries decided to merge: Belgian InterBrev and Brasilian Ambev. According to the analysts predictions, effect of this merge will lead to the annual sale of 190 millions hectolitres in the future. Introduction to the Royal Unibrew Poland History of the company Royal Unibrew was the local leader in the brewery market, but during its 150 year old existence it has becomethe second largest brewery group in Denmark. It has been operating on the European brewery market since 1856, however the name of the company is of recent date. Two companies, Faxe Bryggeri A/S and Jyske Bryggerier A/S (Ceres Bryggerierne and Thor Bryggerierne), operating on the Dutch market in the 80s wanted to grow stronger and thus become leaders in the brewery industry in Denmark. They decided to merge in 1989, and changed the name for Bryggerierne Faxe Jyske A/S, but the final decision was Bryggerigruppen A/S in 1992. The company is listed on the Copenhagen Stock Exchange since 1998, and one forth of its shareholders ( 14,000 of all ) are foreigners. Now, Faxe, Ceres and Thos complemented each other perfectly: Faxe was strong in the retail trade and on soft drinks and lager beer with nation-wide status. On the export side, Faxe was traditionally strong in the German, UK and Swedish markets Ceres and Thor manifested themselves with strong beer and special products in Jutland and in restaurants and bars. Ceres strongest export strongholds were Italy and the Caribbean. In the beginning of its foreign expansion Royal Unibrew focused Italy, Germany, and the Carribean as its first export markets. Strong brands of Ceres have made it a leader among the imported brands in the Italian market. Its product Der Grosse Dane has won the hearts of the German society. There are three markets Royal Unibrew takes into consideration: The Western Europe Market consisted of the beer and juice markets in Denmark, Italy, Germany, and Cross-Border Trade The Eastern Europe Market consisted of the beer, juice and soft drinks markets in Lithuania, Latvia and Poland Malt and Overseas Markets international markets for malt drinks, beer and soft drinks exports to markets where there are no companys representatives Royal Unibrew decided to invest in Poland in the early 90s, and then started exporting Faxe beer from Denmark to Poland. It expanded the business in Poland in 1994, created a trade-distribution company and named it Faxe Poland LLC. Next step it made was purchasing its first breweries in Jedrzejà ³w and Koszalin in Poland in 2005. Royal Unibrew is the second alcohol producer in the Baltic states, and the largest Scandinavian alcohol exporter. There are four breweries on Denmark, three in Poland ( Strzelec in Jedrzejà ³w, Strzelec/Brok, Lomza Brewery, Sagittarius/Brok, and half of the shares in Perle ) and one non-alcohol plant in Latvia. Companys position on the market Royal Unibrew Poland is the fourth biggest brewery company on the polish market ( after Kompania Piwowarska, Carlsberg Poland, Grupa Zywiec S.A. ) with the 3% of market shares.. http://www.google.com/search?hl=enrls=com.microsoft%3Aen-gb%3AIE-SearchBoxrlz=1I7ADSA_enq=rynek+piwowarski+w+POlsceaq=faqi=oq= Royal Unibrew has been operating on the global market for 150 years already, and it focuses mainly the regional brands. There are thirteen breweries and one plant for the non-alcoholic drinks production. Polish branch of Royal Unibrew implements the strategy that involves the development of the strong regional brands. Company has been searching for many years for brands which are heavily related with their regions and liked by their consumers. Therefore the main Royal Unibrew Polands regional brands are Lomza, Brok, and Strzelec. Company invested in year 2009 in the development of Lomza brand. Lomza has joined the Royal Unibrews strategic brands portfolio, as one of its strongest brands in the polish market. With almost 40 years old tradition, it has the biggest potential among Royal Unibrews brands. Lomza has many loyal consumers, and it is very popular in the north-east part of Poland. Thanks to Lomza brand Royal Unibrew Poland has a gained a strong position in the north-east region, Baltic Coast in the area of Central POmerania, and in the south: Malopolska and in Silesia, close to Rybnik town. Company has observed the Lomza brands increasing presence in the Warsaw area, and in the commercial networks in whole Poland. CHAPTER 3: RESEARCH AND DESIGN ON METHODOLOGY The Research Background The aim of my research was to find out how the strategy makes company successful during its expansion to the foreign market. Royal Unibrew is a Dutch global company, and I decided to focus its polish branch. The reason for this approach is that the management board from Warsaw and people living and working in this city are more accessible for me in order to get an appropriate data for my research. I had a possibility to have a closer look on the different types of data that I was provided with, and thus describe them in my MA thesis, and answer the stated primary and secondary questions: Primary How does the strategy influence the Royal Unibrew international success? Secondary What motivated Dutch to invest in brewery business in Poland? What were the main entry barriers, that Royal Unibrew had to deal with? How has the strategy influenced the current position on the market? Deductive approach has been undertaken in this research. Qualitative Research Method Approach ( bardziej zglebie temat niz zwykle suche dane, subiektywne poglady ludzi ) This approach has helped me in gaining detailed data about situation of the Royal Unibrews alcohol products on the polish market, and deepen it by considering different different approach methods. Face-to-face interview with Mrs Beata Pawlowska ( CEO of the Royal Unibrew Poland ) and survey among beer consumers of a different age and gender were required to make this analysis better understood. They were asked about the motivations behind choosing the given beer brand. Customers choice is driven by the prepared strategy, which is implemented by the company and thus the good advertisement. I took a closer look at the information covered in the magazines and newspapers articles about the brewery market in Poland, subjective opinions of people, and internet different latest data sources were taken into consideration as well. They will help me support the data I gather for my thesis research. Poland is an attractive country for different types of investments. Dutch branch of Royal Unibrew found an opportunity for extra revenues after fall of communism in Poland in 1989 and thus open up for the developed western side. It had to adapt to the brand new culture and A larger group of respondents was helpful and thus I could have a more clear view on the beer demand from the practical side. However, with the respect to the scheduled time of Mrs Beata Pawlowska and beer consumers, in accordance with Saunders, Lewis and Thornhill ( 2000 ) all ethical issues had to be considered during the interview. When it comes to the consumers opinions, they were relatively similar. They appreciate Lomza beer, because it tastes more bitter than Zywiec, Warka, or Zubr. They said that the more bitter is the chosen beer, the more masculine is the person that drinks it. I asked also a seller working in the local area shop ( Jago in Warsaw, Bielany district ) about the beer which is more appreciated by the customers. According to their opinions price of the product is very attractive ( Lomza 3 zl, Zywiec 3,50 zl, Warka 3,70 zl ), and thus they are more eager to buy it. Lower price actually does not result in the clients suspicion towards the beer, because they dont really care about its quality. Zywiec and Warka are considered often by both genders in the age between 20 and 45, however there appeared a strong increase in the Lomzas sales. This is confirmed by Mrs Beata Pawlowska: Within ten months in year 2009 we have increased our sales by 4%, and I can say that we have closed the previous year with the 5% increase (http://www.poranny.pl/apps/pbcs.dll/article?AID=/20100121/REGION99/794675231). Lomza beer is sold in 500 ml bottles, and interviewed people mentioned that thanks to its shape it is easy to handle and therefore they enjoy it more while drinking. They put an emphasis on the beers association with the summer, when it easily quenches thirst. Taste of bitter beverage makes them feel relaxed. This means, that the value of the Royal Unibrew Polands products gained importance in the consumers eyes. Moreover, distribution and sales increase of the Lomza beer has been supported by the marketing actions and TV campaigns in the whole Poland. Frequent promotions and low prices catch customers attention, and So the results are positive for the company. Data Collection I collected the data by interviewing CEO of the Royal Unibrew Poland, accidental people, the local shop seller, and searching through the internet database. Sample group was chosen for this approach, and both genders were asked different questions that were strongly connected with the companys strategy. I focused a non-standardised unstructured interviews, where the data needed for the research could be analysed in-depth. I followed Sauners, Lewis and Thornhill ( 2000 ) where they inform that the sample group should have an opportunity to talk freely about the area of the chosen research. Non-directive approach was taken in this case. This method is good for the area of my research because it helps me gain a